Do your market research!
What actually market needs
Why they need this thing?, what makes them sure they need it?
Create few alternatives and decide if you want to upgrade competition product or you want to disrupt!
Ask young people, but keep in mind what decision makers will say
Do your research about your competition technology
Check what was their technological limitation
Why they’re designed like this. Don’t assume they don’t have time, money or enough creativity. There is a reason, you need to find it
Hide your design from your engineers, show them nothing. They will tell you it’s impossible or close to impossible
Bring outside design crew, show them what clients want
Show design crew, what your engineers prepared
Ask them to ignore it, let them think as they want
If you have a lot of money for development you can go without any compromise
If you need to compromise designers and engineers, always always say that design it’s much more important!
